MindShift Gear



While we’re busy revamping the complete e-commerce and informational website for Think Tank Photo (due out Fall 2015 so stay tuned!) — a Sonoma County powerhouse in camera and laptop equipment and bag design and manufacturing headquartered right here in Santa Rosa — they asked us to assume design, development and ongoing maintenance for their sister project, MindShift Gear. Being that we’re Shopify Experts, it was particularly pleasant to begin working with their design team to bring the more outdoor equipment-centric arm of their product line up to its full potential. We’ve really enjoyed the project and have been instrumental in helping them realize their digital vision when bringing the experience of their unique backpacks to their consumer base.

Not only are we their design and development shop, we’re avid customers of both MindShift Gear and Think Tank Photo bags and can’t say enough about their mature aesthetic and commitment to excellence in everything they do.


MindShift Gear is a group of committed professional photographers and product designers who support conservation and protection of our natural resources and planet. Founded by the creators of Think Tank Photo and conservation photographer Daniel Beltrá, we are dedicated to building carrying solutions for those who are passionate about experiencing the natural world.




Manufacturing, Photography

Shopify Plus Experts
Mindshift Gear
MindShift Gear