WaccoBB is a well-known and much-loved bastion of progressive conversations in the North Bay and beyond.

WaccoBB directors came to ZDCA with a forum theme update project to bring the popular site into today’s design sensibility and functionality.

The project scope was broad at three complete and unique theme designs including custom logos, interface graphics, icons, global color schemes and more, all to be easily selectable by users on this massive forum website.

We also worked closely with the client to take their long-standing rising sun logo and re-develop the brand with a new iconic image. We successfully brought their visual look to a new level, yet still spoke to their audience with the same familiar voice of the previous design.

Additionally, informal user testing was conducted to better determine a final result that both accommodated the technical needs of the forum and the aesthetic needs of the long-term users who are passionate and outspoken about their WaccoBB experience.

After completion of the Wacco theme designs, we implemented the same look & feel to their digest email templates as well as their new Business Directory (currently still in development).

We really enjoyed the opportunity to work with such a powerful tool for the North Bay community.

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